Broken Bay Pearl Farm (BBPF) are excited to announce our successful application for the ‘Eat More Seafood’ grant funding program. The grant, proudly funded by the NSW Government in partnership with Department of Primary Industries (DPI) Fisheries and NSW Seafood Industry Council (NSWSIC) aims to increase the economic and social values of the NSW seafood industry by encouraging consumers to eat more NSW seafood. The Eat More Seafood grant program is designed to build the marketing and promotional capacities of seafood businesses.
At Broken Bay Pearl Farm, our aim is to create awareness and build community support across NSW for our NSW Akoya Pearl Oyster, and to increase consumer purchasing options with our new seafood product. Our application titled, ‘NSW Akoya Pearl Oysters … delicious in all seasons’, aims to build further community connections with restaurant retailers, in local, regional and metropolitan areas, and seafood markets, to introduce this new variety of seafood. We are also currently running in house events (oyster tastings, tours) for the public at our BBPF Shellar Door and off-site (events, festivals), to educate consumers and promote sustainability and regenerative aspects of our oyster farming.
And not forgetting our future seafood lovers, we have been busy promoting educational awareness to primary and secondary students around the health and sustainability benefits of the aquaculture industry by introducing our ‘Young Guardians’ newsletters and running primary and secondary school tours at the farm. We are working towards working collaboratively with other Sydney Rock Oyster farmers in the region to create a precinct of oyster farming for the public to enjoy, which in turn builds awareness of NSW fishing and aquaculture.
It’s an exciting time and we are looking forward to building further awareness of this exciting new product and the education around it.